Advertising
Brand Equity
Concept Evaluation
Competitive Assessment
Exploratory/Discovery Logo Design
Message Testing
Multicultural Research
New Product Development
Pharmaceutical Research
Positioning Research
Product Line Extensions

 


"A problem well stated is a problem half solved”. At BCG we take time to uncover the most critical questions you need answered. We then design and implement targeted and insightful marketing and marketing research approaches to support your short and long-term business goals.

Founder and President, Audrey Burke MBA has extensive experience in marketing. Her contributions to companies like GE Capital, Sara Lee and Pfizer provide her with a unique understanding of what it takes to remain relevant to customers. She utilizes her skills as a marketer and social researcher to benefit her clients in the following ways:

  • To better target and segment their markets and customer base

  • To Increase customer loyalty

  • To isolate and identify opportunities for new products and service offerings

  • To Increase product or service's level of differentiation

copyright 2005, Burke Consulting Group